From establishing your digital presence to managing marketing, generating leads, automating workflows and supporting growth, 2by2 brings the essential digital pieces together under one coordinated solution.
StrategyDesignMarketingAutomationGrowth
Your digital journey
One partner
Not just a website or a social media package: one coordinated plan from first idea to ongoing growth.
01Why it matters
Many businesses end up with a website from one provider, social media from another and ads from a third, with nobody making sure they work together. Common results:
Separate people for the website, marketing, content and automation, each with their own brief.
Forms, inboxes, spreadsheets and booking tools that don't pass information to each other.
A website, social profiles and ads that look and sound like different businesses.
Leads arrive, but there is no structured process for replying, booking or tracking them.
Hours spent managing suppliers and handovers instead of running the business.
02Why 2by2
2by2 works across software, digital services and practical business growth support, so the technology and the marketing are planned together.
03The complete digital journey
Each stage lists possible deliverables. Your proposal includes only the stages and deliverables your business needs.
Stage 1
We understand the business, audience, offering, goals and current digital presence.
Possible deliverables
Stage 2
We create the digital infrastructure the business needs to trade and be found.
Possible deliverables
Stage 3
We establish a consistent presence through planned content and ongoing management.
Possible deliverables
The platforms and content volume are agreed in your proposal.
Stage 4
We help you reach relevant audiences and build a structured enquiry journey.
Possible deliverables
Advertising spend is paid to the ad platforms and is separate from our management fee.
Stage 5
We reduce repetitive work and connect the workflows your business relies on.
Possible deliverables
Integrations are confirmed during scoping, based on the tools you use and what they support.
Stage 6
We use available performance data and your feedback to find opportunities to improve.
Possible deliverables
Scaling decisions depend on your business model, budget, performance data and operational readiness.
04Services
Services are selected according to your package and the agreed project scope.
Business websites, Shopify and WordPress stores, landing pages and custom digital experiences.
Connects withLead generationAutomation
Website design & developmentContent planning, creative production, scheduling, publishing and agreed account management.
Connects withPerformance marketingStrategy
Marketing & content creationMeta, Google, TikTok and Snapchat campaigns, audience targeting and optimisation based on measurable results.
Connects withLead generationStrategy
Performance marketingLanding pages, enquiry journeys, lead capture and conversion-focused experiences.
Connects withWebsiteAutomation
Landing page developmentLead routing, customer follow-up, booking workflows, integrations and process automation.
Connects withLead generationStrategy
Custom software & automationPlanning, performance reviews, digital improvements and next-stage recommendations.
Connects withEvery service
05Packages
Pricing: request a quotePricing depends on the services, platforms, scope and ongoing support you need. Every business has different requirements. We'll recommend a suitable scope and provide a clear proposal before work begins.
The essential digital assets to launch professionally.
Best for
Businesses getting started or establishing their digital foundation.
Ongoing content, marketing and lead-generation support.
Best for
Businesses that need consistent, ongoing help to attract and convert customers.
A coordinated, more comprehensive digital operation.
Best for
Businesses that want strategy, marketing, technology and automation run together.
Included part of the package scope · Optional available as an add-on · Custom-scoped scoped individually
| Service category | LaunchDigital Launch | GrowthGrowth Partner | CompleteComplete Digital Growth |
|---|---|---|---|
| Website and digital presence | Included | Included | Included |
| Social media management | Included | Included | Included |
| Digital marketing | Optional | Optional | Included |
| Lead generation and funnels | Included | Included | Included |
| Automation and CRM | Optional | Included | Custom-scoped |
| Strategy and growth support | Included | Included | Included |
One-time setup fees
For planning and building agreed assets, such as a website, profiles, funnels or automations.
Recurring management fees
For ongoing work such as social media management, campaign management and reporting.
Third-party subscriptions
Software such as CRM, scheduling or e-commerce platforms, billed by the provider. Not included unless your proposal says so.
Advertising spend
Paid to the ad platforms for your campaigns. Separate from our fees and not included unless your proposal says so.
06Custom solutions
Some businesses need a tailored combination of technology, marketing and automation rather than a predefined package. We can assess your requirements and design a coordinated solution around your goals, workflows and customers.
Discuss a custom solutionThe kinds of situations we can scope
These are examples of what can be scoped, not client results.
07How we work
01
Understand your business, customers and goals.
02
Identify the most important digital priorities.
03
Recommend the appropriate services and agree the scope.
04
Deliver the agreed work, with reviews at key points.
05
Review performance and identify the next improvements.
08Our work
Below is one of our own projects and three illustrative concepts showing the kinds of solutions we build. The concepts are not client projects. Client work will appear here once it is approved for publication.
Product landing page (internal 2by2 project)
Objective: Explain 2by2's POS offer for restaurants, grocery stores and retail shops and turn interest into demo bookings.
Work completed
Social media management
Objective: Plan a month of platform-specific content around the offers the business wants to promote.
Lead generation and funnels
Objective: Connect a campaign to a landing page and enquiry form so every lead is captured in one place.
Automation and CRM
Objective: Reply to new enquiries quickly and move them towards a booked consultation.
Looking for website examples? See our website design concepts.
09Working together
You work directly with the person leading your project, with these commitments built into every engagement.
01
Deliverables, responsibilities and costs are agreed in writing before implementation.
02
Each stage has defined outputs, so you can see what has been done.
03
You review and approve key work, such as designs, content plans and campaigns, before it goes live.
04
It is clear what 2by2 handles and what we need from you, such as access, approvals and content.
05
At handover you receive what was agreed in the scope, with notes on how things are set up.
10FAQ
It means 2by2 plans and carries out the digital work your business needs, such as a website, social media, campaigns and automation, and coordinates it as one project instead of you managing separate providers.
Strategy and planning, websites and landing pages, social media management, digital marketing, lead-generation funnels, CRM and automation, and ongoing growth support. We recommend only the services that fit your goals.
Yes, where it is part of the agreed package. The platforms, content volume and whether community management is included are set out in your proposal.
Yes. We can plan content, produce graphics and copy, and schedule and publish it, based on the volume and approval process agreed with you.
Yes, where selected. We can plan, set up and manage campaigns on Meta, Google, TikTok and Snapchat, with reporting agreed as part of the scope.
No. Advertising spend is paid to the ad platforms and is separate from our management fees, unless your proposal explicitly says otherwise.
Yes, where the CRM supports it. We confirm the tools you use, or recommend one, and agree the integration as part of the scope.
Typical examples are lead capture and routing, email or WhatsApp follow-up, booking and reminder notifications, and connections between approved tools. What is possible depends on the tools involved, which we confirm during scoping.
Yes. Many businesses start with a website or their social media and add marketing or automation once the foundation is in place.
By the services you choose, the platforms involved, the scope of setup work and the level of ongoing support. Setup fees, monthly management fees, software subscriptions and advertising spend are shown separately in your proposal.
It depends on the scope, the number of services and how quickly content, access and approvals are available. We agree a timeline with you in the proposal.
Ongoing support, such as management, campaigns, reporting or improvements, can be included in your package or agreed separately. What is covered is set out in writing.
A short description of your business, goals and customers, access to any existing website or accounts, your brand assets if you have them, and a sense of your budget. We'll help shape the rest.
11Next step
Tell us where your business is today and where you want it to go. We'll discuss your requirements and recommend a suitable next step. We work with businesses across the UK.
12Enquiry
A few details help us understand where you are and what you need before we talk.
Prefer to talk first? Email us to arrange a call at a time that suits you.
Book a consultationOr email query@2by2tech.co.uk