Digital marketing
Advertising and contentthat work as one plan.
We plan and manage paid campaigns with the content and creative behind them, and judge them on measurable results such as enquiries, sales and cost per result, not likes alone.
01What we do
Advertising, campaign management and content.
Campaign decisions are based on measurable outcomes and reliable tracking, such as enquiries, sales and cost per result, rather than reach or likes alone.
Advertising platforms
Campaigns on the platforms where your customers spend time.
- Meta Ads (Facebook and Instagram)
- Google Ads: Search, Display, Shopping and YouTube where suitable
- TikTok Ads
- Snapchat Ads
Campaign management
Planning, setup and ongoing optimisation around your objectives.
- Campaign strategy and account setup
- Audience and offer research
- Campaign testing and optimisation
- Conversion tracking where technically supported
- Landing page and funnel alignment
- Performance reporting
Content creation
Content and creative that give your campaigns and channels something worth seeing.
- Content calendars and social media planning
- Creative strategy and ad copy
- Short-form video concepts and scripts
- Creative testing
Advertising spend is paid to the ad platforms and is separate from our management fees, unless an approved offer says otherwise.
02How it works together
Plan, create, launch, learn.
01
Plan the campaign
Goals, audience, budget and platforms.
02
Develop messaging and creative
Copy, visuals and video for each audience.
03
Launch and monitor
Campaigns set live and checked regularly.
04
Evaluate results
Review performance against the agreed goals.
05
Improve
Adjust targeting, creative and budgets based on available data.
03Who it's for
For businesses ready to grow with structure.
E-commerce brands
Driving product sales and repeat customers.
Service businesses
Generating enquiries and bookings.
Product brands
Building awareness and demand for new products.
Businesses wanting structured support
Moving from occasional posts and boosts to a planned approach.
04FAQ
Common questions.
Can advertising and content services be combined?
Yes. Planning them together means your ads and organic content share the same message, and creative can be tested across both.
Is advertising spend included in your fees?
No. Advertising spend is paid directly to the ad platforms and is separate from our service fees, unless a proposal explicitly says otherwise.
How are your fees structured?
Campaign management is usually a monthly fee, content production is quoted for an agreed volume, and advertising spend is paid to the platforms separately. Fees are quoted in GBP once we understand your goals and platforms.
How do you measure performance?
Against the outcomes that matter to your business, such as enquiries, sales and cost per result, using the tracking available on your website and ad accounts. Reach and engagement are reported, but they aren't treated as the goal.
Can you review our existing campaigns?
Yes. With access to your ad accounts, we can review current campaigns and creative and recommend changes.
Need more than one service?
Done-for-you digital solutions coordinate your website, content, marketing, lead generation and automation through one partner, with the scope agreed around your goals.
Related services
05Next step
Tell us about your marketing goals.
Share your business, audience, current marketing setup and what you want to achieve. We'll recommend a sensible starting point.
We work with businesses across the UK.
Helpful to include
- Your business and audience
- Your current marketing and ad accounts
- Your goals and rough budget
- Email:
- query@2by2tech.co.uk
- Phone and WhatsApp:
- +44 7787 150950
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